The Leading App Install Trends in 2018

Nowadays, a huge part of app developers and marketers keeps looking at app installs as the main metric of an app efficiency, which shows and explains the increase or decrease of a total revenue. However, the modern app market operates according to new app install trends, focusing on the LTV, customer lifetime value, as the key metric. The researchers assure the high importance of LTV for keeping an application in the top positions in the market. According to statistics, the number of installs does not provide the entire picture of an app development, while a customer lifetime value describes the exact time customers pay using the app and the app’ importance for customers correspondingly. The leading app install trends in 2018 creates a new reality of an app market development.

The Importance of Installs in 2018

Globally, the cost of getting a user to install a certain app reaches over $4. If counting in cost per purchase, the cost would increase in ten times at least. When estimating the cost per subscription or in-app purchase, the sum reaches over hundreds of dollars. These numbers show the increased importance of in-app purchases and decrease of app installs significance. In 2017, the usage of shopping apps was increased globally by about 50%. Therefore, nowadays users install the apps aiming at using them for a purchase commonly. This tendency is quite beneficial for shopping apps, but it rather dangerous trend for other types of modern applications. If your application can be used for online shopping and other familiar activities, it increases the app’s chances to become popular and well known. Such categories of applications like media, music and entertainment apps keep its top positions among users globally, when lifestyle apps have lost its popularity significantly for the last few years.

The Top App Market Tendencies

The modern app market is characterized by the following recent tendencies:

  • The decrease of the installs importance;
  • The increase of the in-app purchase significance;
  • The rise of the app downloads;
  • The usage of 4-5 main apps by a single user.

The recent reports show that users typically use four or five downloaded applications. The entire amount of applications downloaded by a single user does not affect the well spread tendency to use only a few of them.

The app downloads increment is an additional tendency on the current market, which shows the app downloads sphere remains important as well. The official statistic shows almost 200 billion apps were downloaded in 2017. The analysts forecast almost 350 billion app downloads in 2021, making clear the app downloads sphere is about to face its rise again.

The Top App Market Tendencies in the USA

The top trend of the app install market in the USA is the radical change of the way of conducting promotion campaigns by marketers and app developers. The marketers in the U.S. keep the app install marketing strategies behind and focus on full-screen video advertising nowadays. The official reports show that over 30% of revenue makes modern app install advertising campaigns, while about 25% of revenue bring modern social video ads. These current app market tendencies point at the new directions of the app advertising campaigns conduction ways and means. It is important to check how your customers deal with the registrations and purchases. This knowledge may show what exact methods of promotion to use in order to gain a huge base of clients and increase a revenue. It is important to remember that the tendency of downloading applications stays solid, while cost per installs loses its importance these days.

The modern marketers and app developers must pay attention to the leading app market trends. Nowadays, the number of installs does not show the entire picture of the app development, while a customer lifetime value describes the exact time customers pay using the app and the app’ importance for customers correspondingly. Besides, today users widely install the apps aiming at using them for a purchase. This tendency is quite beneficial for shopping apps, but it rather dangerous trend for other types of modern applications. If your application can be used for online shopping and other familiar activities, it increases the app’s chances to become popular and widespread. Using additional full-screen video advertising can be very beneficial for your application visibility as well. Use the latest app install trends to reach a real success in the current app development market.