Importance of App Store Reviews for Developers and Users

The importance of the app reviews makes this sphere of app advertising superior. There are no doubts every experienced developer tends to gain better ratings, which can be obtained only with numerous positive feedback and users’ reviews. It is important for every app developer to remember that the app production is just a small part of the app development process since the promotion campaign is as same essential and requires many recourses and time spent. The up-to-date App Market counts billions of apps launched every year, thus only an efficient promotion campaign can bring the application to the top rankings and lists. Even advanced applications with a set of improved features can face a failure without a proper promotion campaign. Gathering numerous App Store reviews is one of the most advanced advertising methods widely used by app developers worldwide.


The Significance of App Reviews for Developers

A wide range of positive reviews brings many benefits for developers, including the significant increase of app’s ratings and revenue. With a bunch of App Store reviews, the developers gain the following benefits:

1. Users provide a lot of useful information about the application. Once users provide feedback and reviews, the app developer gets a lot of useful information about own application, including problems and bugs of the app. It helps to distinguish the advantages and disadvantages of the app.

2. Numerous reviews help developers to provide a proper reply. The developers can reply to users’ reviews helping them with needed answers and additional information. When the users see that the developers reply to reviews, it encourages more users to leave a feedback. Besides, the proper answer to user’s review increases the chances of a user changing a bad review into the good one with a time. In order to provide a great reply, check the top tips and ways of replying effectively. A lot of modern reply techniques and useful tips will allow providing the most correct and well-appreciate replies.

3. Users’ reviews’ analysis helps to improve the applications. Users’ reviews often contain a lot of important information, like app bugs, wrong or limited app’s options, failed actions, etc. Gaining this information, the developers can start improving the applications. Besides, the reviews often reveal the information about the app’s competitors and the services, which offer the familiar features.

4. Reviews help to improve app ranking significantly. Every experienced developer tends to gain better ratings, which can be obtained only with numerous positive feedback and users’ reviews received. It is important to remember than the app production is just a small fragment of the app development process since the promotion campaign is as same essential and requires many recourses and time spent. Only the efficient promotion campaigns can bring the application to the top recommended lists.

The Significance of App Reviews for Users

The reviews are also important for app users due to the following reasons:

1. Reviews help users to choose an app.
Users mostly prefer using those applications, which stay at the top positions of the rankings, thus the applications with highest rankings get the maximum chances to become selected ones. The more positive reviews the application gets, the better the reputation of your application will become eventually.

2. A great importance of reviews written by genuine users.
The app users highly appreciate the reviews written by genuine users. In addition, the users appreciate the latest reviews, thus receiving constant reviews is important for both app developers and users, who tend to choose and download the needed application. With a bunch of good latest reviews, the developers increase the app’s chances to become viable and obtain high rankings. With the main purpose to improve app rating and revenue, it is crucial to get reviews from genuine users and for the latest period.

The applications with great latest reviews are automatically seen as apps with high-valued content and advanced functions. It brings many additional benefits for app developers since the top apps are always shows in the recommended lists on the top making it easier for users to find the application and download it. Being in the top positions, the app becomes more competitive, which brings more downloads and bigger revenue for the app developers.

Every app developer wants to get increases downloads and installs together with the great growth of revenue. For such a purpose, it is important to get numerous positive feedback and user’s reviews. Since the up-to-date App Market counts billions of apps launched every year, only a well-organized promotion campaign can bring the application to the top rankings. Even advanced applications with a set of improved unique features can face a failure without a proper promotion campaign. Gathering numerous App Store reviews is one of the most advanced advertising methods widely used by app developers worldwide. The positive up-to-date App Store reviews bring the app to the top rankings, improve its competitiveness and allow the app developers gaining bigger revenue.