7 Methods to Boost Spending Money on the Mobile Application

The key idea of mobile applications is to motivate people to spend more and more money on them. Mobile applications are one of the most efficient ways to make money for business owners. As soon as you design the mobile application, you should get to know how to make money on it. According to statistics, more and more people are willing to spend money using their mobile applications. Check out the main methods of how to boost the amount of money spent on your application.

1. Create a strong customer loyalty program.

You might boost the chances to increase spendings if you motivate your users correctly. For instance, you might use a stellar customer loyalty program to reach this goal. Statistics say that more than 82% of the users will buy products in stores with loyalty programs. It is much cheaper to sell your product or service to the existing client if compared to finding and attracting a new customer. There are many various loyalty programs’ types, so you will need just to choose the most appropriate for you. For instance, you might reward the client for completing a specific number of purchases. You might also give a reward to your customer if they spend a fixed sum of money from time to time on your product like $500 or $1000. With a loyalty program, you will boost the purchase frequency and the average app order amount. A big plus of the loyalty program is that all the transactions are translated into the app. Therefore, you will not need to use your ID or a membership card.

2. Improvise & Study user behavior.

You might do plenty of things to motivate your customer to visit your mobile shop one more time and make a purchase. For that, you might view the pages they have visited, the browsing history, the products they were interested in. Basing on such data, you might send them personalized letters, ads, or even discounts. You might also utilize the same strategy for the clients that have made the purchase. You will boost the chances for conversion by sending personalized offers.

3. Pay attention to & ask for customer’s feedback.

You might just ask the client to spend more money if you want to increase the revenue. If you ask them to leave some feedback, you show that you care about their opinion. It motivates the clients to be longer with you.
You might make various interviews and surveys to get feedback. For instance, you might mix up various types of surveys (detailed and in-depth). You might ask them whether they liked the packaging, delivery, shipping, support, customer care, experience, product, and more. It would be better to do it with a certain target in mind. Therefore, you should get specific and ask their point of view concerning particular new releases and features of the product. By doing it, you will get valuable data to improve customer satisfaction level in your application. You might ask them to share their opinion, whether it is positive or not, and give them a discount. It will motivate users to shop more frequently and provide you with specific insight into your product.

4. Invest in branding.

People tend to spend more money on a well-known brand or the one they are familiar with. Establishing your brand, you should instill faith and credibility that you offer quality products only. Implement this strategy over a certain period of time. For instance, you might motivate the clients to leave behind feedback, reviews, and ratings. So you should work on generating social proof and boost the downloads’ number. You might also generate a robust presence on social media platforms and channels. You will get a particular legitimacy if you manage to have a high engagement and many followers. Ask prominent social influencers to promote, review, and use your application. Once you developed a respected brand, you might raise your prices fluently.

5. Motivate users to download your application.

Motivate the people on your mobile site to download your application. It is relatively straightforward for the clients to purchase within the app. All the data will be saved, and the checkout process is more convenient. If it is free to download the app, the users might make more purchases. Encouraging the users to download the application, you might offer some discounts and incentives to them.

6. Check out the power of push notifications.

Such notifications might nudge your users to spend more money. However, do not send them too frequently or too much not to annoy the customers. Try to bring some value by push notifications like a flash sale or discount. If you use such notifications wisely, you will increase your conversion up to 50%. For instance, you might try geofencing. This is a location-based version of push notifications. It triggers a user when they are in a particular area physically. It might be even more efficient than emails or SMS.

7. Keep the balance.

Do not rely on each of the strategies entirely. Use a combination of them. Explore every strategy correctly. Take some time to see the results. Analyze and be patient. Choose the mix of the strategies, working the best for you.